I worked with CHLOÉDIGITAL to design and develop this site. A few years back, I had heard another influencer mention them and when I looked into their designs I was impressed to say the least. I hadn’t been reading blogs for a few years, and what I had known to be “blogs” had turned into full-blown websites with sleek, sophisticated navigation and visuals. With some broad strokes (and a lot of ignorance), I shared some overall design ideas with my project manager at CHLOÉDIGITAL. What they turned around and presented to me left me speechless. They had read my mind. Or at the very least, deciphered my ignorant blatherings of a website design. I cannot thank them enough, and I hope you enjoy it.
“My ultimate passion is to empower women to live the best life possible with technology.”
rebranding
But before I could get started with the website design, I needed to rebrand which would include a new logo, a color scheme and a story of fonts. Emily Wells Design was referred to me by chloedigital. Of course I knew she was up to the task, but there’s always the question as to whether or not the person is going to get your “vibe”.
When I first saw Emily’s page and designs, I felt swept away. They evoked calmness and serenity. And there’s nothing more I treasure in life than calmness and serenity. Also, there was a softness that came through, but clear and concise messaging.
I sent Emily some other logos I liked that she could use to get to know me. From there, it was pure magic. She sent me a mood board, and I LOVE a good mood board, and everything fell into place. I fell in love with the logo, and never had I felt so fortunate to have initials that mirror each other. The beauty she created with “M” and “W” was incredible. I can tend to have a very harsh, stoic style and I was so thrilled to work with Emily who smoothed it all out.
NEW MERCH!
And finally, drumroll please… I have new merch! I couldn’t launch my new logo, branding and website without new merch, could I? I wanted something to show off my logo (can you tell how much I love it?) and something fun, easy and for everyone. So we’ve got SWEATSHIRTS! If you know how much I love a good sweatshirt, you’ll know how excited I am.
I thought this would be an easy project to pull off, but there was a specific color I wanted for the sweatshirt and most vendors I found online only had the basics – black, navy, red, white, etc.
I was looking for a very special tan color. Something like a light warm taupe. And a lighter version with a little cream and a little gray. I was also adamant about them being embroidered and not screen-printed. Personally, I can’t stand when the design cracks and fades away.
So Emily introduced me to Lauren Redman, a designer who runs a design and fabrication company. Lo and behold, she had the perfect sweatshirt and could do the embroidery! These sweatshirts are limited edition, and I have sizes XS – XXL. I’m comfortable in a L, for size reference, but there is more information on my shoppable site here.
Thank you to chloédigital, Emily Wells and Lauren Redman – my angels! And always the biggest thank you to you for your constant encouragement and the light you bring into my life.
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Great suggestions! I used to dislike the rose scent when I was younger but as I mature, I’ve started to appreciate it more and more. I’m down for it!
Xoxo
Thank you Dee!
Enjoyed this so much, along with the brand trip to NYC.
Thanks so much Julie!
Michele, your blog has helped me so much. Thank you. I am going through a traumatic experience right now, and your suggestions are resonating with me in a comforting way. I am enjoying your blog posts and hope to hear more life content. Again, thank you! One step at a time!
Thank you for the article. It is very inspirational.
I don’t know what to journal. I literally live such a boring life due to my chronic illness and chronic pain that I don’t know what to journal about. I don’t want to journal about my chronic conditions because that’s depressing to me. I literally just stopped writing here and looked up How To Journal lol. It actually was helpful, there are journal prompts. I do have goals, it’s just hard because of how I feel changes day to day and I can’t count on myself to feel physically well enough to do something each day that I get frustrated and depressed. It’s a lot for me to just do the dishes, take a shower, etc much less do something extra like start a YouTube channel or post more on ig. I’m lucky though, my husband is very supportive and he said just try to post once a week. And that’s what I’m going to try to do.
Thank you for listening <3 xo Charli
Wow Michele! I feel inspired now to start exercising. I used to always take exercise in school. When I moved to the US I took Physical Ed and realized most girls didn’t. I was kind of shocked. I don’t smoke anymore either! But I don’t like running on Rt.66. This Covid made me gain way too much. Moreover, I love to read. Thus the weight gain. Am not sure where to begin. If I had my way I’d have a private instructor. Hah! Any suggestions are always welcome. Thanks Michele.
It’s been in my wishlist for the past few weeks. It’s so unique and practical at the same time. I like how it doesn’t have the brand showing up everywhere, it’s more subtle. So beautiful ♥️
❤️ ❤️ ❤️
I love the highlighter. Its smooth and soft, not chalky or glittery. Looks natural too. Just lovely! My favorite is Moonlit (it’s the only one I’ve tried lol); I think it’s the best for my skin tone. Thank you for your review and comparisons. ♥️
Thanks so much Dee!
I went to the outdoor market at Bryant Park while I was in NY during November. I found a store that sold the most amazing candle. Twelve Nights by Fifth&Madison has become my favorite holiday candle. My new addiction for holidays.
Sounds wonderful – thank you for sharing Ellen!
Wow, I want to be at your house for Christmas. Just to meet you, and family.
Along, with the sensory overload! 😊😊❣️
I love candles too! I prefer fresher scents rather than holiday ones (some scents give me a migraine). Regardless, candles do change your mood, and the room’s atmosphere. Thank you for sharing your favorites for this season 🙂
Thanks Dee! -Michele
I’m glad you had a wonderful trip, Michele. Thank you for sharing it with all of us. I am also really enjoying your new website. I feel like we get to see another facet of you through your written posts. You’re the cool older sister I wish I had. I hope you and your family have a wonderful Thanksgiving!!
The trip looks and sounds fabulous. Did you go with a tour? Any suggestions or contacts for booking?
You look great and like you are having a wonderful time! Thanks so much for sharing.
I am so behind on your videos but I cannot wait to get caught up on Morocco! What an amazing trip and I really appreciate hearing what brings you comfort and joy upon returning home. There is nothing like home. Hope you have a wonderful Thanksgiving with your mom, husband, and Miss Butters! I cannot wait to check out your spreadsheet!
Thank you for sharing these amazing pictures. And your words of travel ! I’m excited you have come back. A comfort to me, and I know we haven’t met , but still getting excited for your posts, tik toks, etc. HAPPY THSNKSGIVING to you all. My Miss MONA (beagle) gives her best to Miss FUZZY BUTTERS. I also spend time with my 93 old mom , my daughter, my man and some some family. I have 10 other brothers and sisters. 🤨🤨😜they all live around. They are 4 here in Az looking forward to your posts ! Thanks Michele
What a lovely meditation on the joys of travel and of home. Thank you Michele for all you share with us. And thanks for the spreadsheet and the amazing discount!
I’m grateful for YOU, Michele, along with my other blessings. I think it’s so valuable that you remind us of that practice and part of what draws me to your vlog, in particular, is your honesty. May we all experience good health, passion and thankfulness!
So good to see you Michele! You look great on a camel!! Thanks so much for sharing your adventure(s) and thanks for the great spreadsheet. You always go the extra mile. Now I am off to look at your store sale! Love, Annette (Armonk, NY)
So enjoyed this post and also your candid vlog posts (been watching old ones)! Thanks
Quick note: link broken….when you click on the tom ford eyeshadow quad, the chanel lipstick link pops up.
Thank you so much!!
What a truly gorgeous site – such perfect design and calm look mixed with content that has your unique voice.
LOVING your new blog. Congratulations!!
Fabulous! Such a beautiful blog! Congratulations Michele! x Charli
I am so very excited for you ! I love the new logo , and I’m so excited for this sweatshirt. It’s so you ! Congratulations. Love you and I am so proud of you. Xo long time follower xo
This is just like you beautiful, sophisticated and fun.
Best wishes
Hi. Where can I see more photos of the shirt would love to purchase one
Thank you